Scotland’s Four Words (“we”, “us”, “our”) operates the website scotlandsfourwords.org.
We are committed to protecting your personal data and respecting your privacy.
Contact details
Scotland’s Four Words
Website: scotlandsfourwords.org
Email: info@scotlandsfourwords.org
Business address: To be confirmed
This privacy policy explains what personal data we collect, how we use it, how long we keep it, and your rights in relation to that data.
When you use our website or submit one of our forms, we may collect:
We collect personal data directly from you when you:
We use your personal data to:
We rely on the following lawful bases under UK data protection law:
We rely on your consent where you choose to submit a pledge, where you tick any consent or confirmation box, and where non-essential cookies or analytics tools are used.
We may process personal data where it is necessary for our legitimate interests in running and improving the campaign website, responding to enquiries, keeping appropriate records, and protecting the website from spam, attacks, and misuse, provided your rights do not override those interests.
Our website uses cookies and similar technologies. Some cookies are necessary for the website to function. Others, such as analytics cookies, help us understand website usage.
We use CookieYes to help manage cookie preferences and consent choices. We use Google Site Kit / Google Analytics to measure website traffic and usage.
You can manage your cookie preferences using the cookie banner on our website. You can also control cookies through your browser settings, although blocking some cookies may affect website functionality.
We do not sell your personal data.
We may share personal data with trusted service providers where necessary to run the website and campaign, including providers that support:
We may also disclose personal data where required by law, regulation, court order, or to protect legal rights.
Some of our service providers may process personal data outside the United Kingdom.
Where personal data is transferred outside the UK, we will take steps to ensure it is protected using an appropriate lawful transfer mechanism, where required.
We keep form submission data for up to 365 days and then delete or review it unless we need to keep it longer for a lawful reason, such as dealing with an ongoing enquiry or legal issue.
Analytics retention may be managed separately within Google Analytics settings.
We take reasonable technical and organisational steps to protect personal data against unauthorised access, loss, misuse, or alteration.
We use security tools, including Wordfence, to help protect the website from malicious activity and abuse.
Depending on the circumstances, you may have the right to:
To exercise any of these rights, please contact: info@scotlandsfourwords.org
We may use WordPress tools and plugin features to export or erase personal data where appropriate in response to valid requests. Please note that deletion requests may not automatically remove data from backups or archives immediately.
If you have a concern about how we use your personal data, please contact us first at info@scotlandsfourwords.org and we will try to resolve it.
You also have the right to complain to the Information Commissioner’s Office (ICO).
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Scotland's Four Words of Hope
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers).
Despite our very best efforts to allow anybody to adjust the website to their needs. There may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to